A Public Relations Account Manager's main duties are to influence the public and promote products through press releases and news items without the use of paid advertising. They craft, polish and maintain the client's public image and tend to how they portray themselves in public.

Develop and implement IMC plans and campaigns, including the IMC component of Go-to-Market plans in alignment with key business priorities, brand and customer needs. Understand and support the brand vision through careful execution of the design, messaging, voice and approach of all marketing efforts

A Strategy Analyst is responsible for identifying the needs of business and determining the direction it needs to go in order to excel and succeed. They will develop these decisions by analysing, gathering and reviewing data and then creating relevant solutions to the company's problems.